About Us

There’s a saying in this business that fishing gear isn’t made to hook fish, it’s meant to hook the angler buying it. While it is often said in jest, or sometimes even derogatory fashion, it doesn’t make that statement any less true.

Fishermen and women love to try out new things. In fact, just experimenting with new baits, new gear and new techniques is one of the things that makes being out on the water such an enjoyable experience. Because you never know what might work and anytime an angler might find something that might give them an advantage, they are going to give it a shot.

How else can you explain the popularity of the Helicopter Lure?

Sorry Roland, that joke will never get old.

And then those anglers like to talk about their “secret” weapons to